Investment case - CPP Group


We combine people, relationships and technology to deliver compelling propositions and services for large-scale partners which generate sustainable growth for the Group and its shareholders.

6 reasons to invest

Investment case

Corporate strategy

We focus on four strategic drivers to grow our business and achieve our ambition of becoming the ‘go to’ provider of ancillary product services among large scale financial services companies.

Relentless focus on business partner needs
Key achievements for 2020/21
  • Widened the product portfolio offering with existing partners, the most notable of these was In India with the LivCare product generating impressive sales through Bajaj
  • Extension of key business partner contracts in high growth including with SBI Card and Axis Bank in India and DenizBank in Turkey
  • Extension of product categories in Turkey with the launch of CyberCare through AXA Sigorta and Ray Sigorta
  • Widened the coverage of our Card Protection product in India, Turkey and Spain
  • Expanded our partner offering in the UK to include claims handling services for the RAC
  • Our partner base increased by 10% year-on-year securing new deals with major brands including Vakifbank, Akbank and Türkiye Sigorta in Turkey and RAC, ClearScore and Just Travel Cover in the UK
What next?
  • Retain and grow our existing partnerships through multi-product and multi-channel strategies
  • Focus on robust governance and assurance frameworks
  • Further partner diversification to balance group portfolio

A different approach to culture
Key achievements in 2020/21
  • Global Conversations with colleagues to understand the wider impact of the pandemic, giving us a platform to define new adaptable and productive working practices.
  • Invested in our local leadership teams to focus on culture and behaviours to drive performance.
  • Launch of our ‘Learn More Be More’ initiative – a space created for our people to explore and utilise to help them be the best version of themselves.
What next?
  • Develop the ‘CPP Next Generation’ initiative, re-establishing how we do business and how we work as a company to face the future.
  • Launch new peer support programme ‘Home support’ to understand the positive impact colleagues can have to be there for their peers to discuss professional or personal issues.
  • Continue to promote diversity, inclusion and wellbeing initiatives
  • Development of ESG strategy

Developing our value-driving markets
Key achievements in 2020/21
  • Maintained service to all customers, across our markets, throughout lockdown whilst transferring customer service colleagues to home working
  • Closure of our small Southeast Asia and Malaysian offices and disposal of German card protection legacy business to focus resource on profit generating markets
  • Restructuring of Mexico and Spanish businesses to maximise value from our assets
  • Focused product and distribution resource into our UK new business which has firmly established itself as an innovative UK MGA
  • The integration of Business & Domestic Insurance (B&D) in the UK is now complete
  • Renewal performance across key markets has maintained in line with expectations
What next?
  • Own more of the value chain in key markets to increase margin and differentiation
  • Increase integration between new and legacy businesses in the UK to deliver greater synergies and efficiencies
  • We see significant growth opportunities in the mobile phone insurance market in Bangladesh and the rural market in India
  • Maintain renewal performance and improve the customer journey

Create advantages through technology and innovation
Key achievements in 2020/21
  • Deployed a new digital claims journey in India reducing claims handling times and driving improvements in the customer experience and internal efficiencies
  • Integration of Blink into our platform to strengthen the Group’s ability to meet the growing demand for parametric solutions
  • Switched to a cloud-based telephony servicing platform in the UK
  • Launch of new, fully digital cyber and travel products in the Turkish market opening new product and channel opportunities
  • Development of home emergency product range in the UK and Europe, and plans to launch a similar line in Turkey
What next?
  • Increase our participation in growing categories and channels through investing in product development.
  • Increase usage of digital channels for in-life servicing and claims handling to drive further product engagement and increase retention
  • Further development of technology platforms for local markets
  • Launch of new technology platform in India further modernising our service delivery and connectivity with partners.